Even Budweiser Gets It

Posted by on Feb 6, 2017 in Commentary

We know there are a ton of other “Things //insert relevant industry// can learn from the Super Bowl” blogs dropping this week. What can we say, sometimes we’re joiners.

Beyond communications, we turned our eyes toward humanity.

We prefer craft beer.


Ahem, First Magnitude anyone?

That being said, we were surprised and proud of the Budweiser (Anheuser-Busch/AB-InBev) Super Bowl spot, “Born the Hard Way”:

We like this much, much more than their prickly 2015 attack on microbrews. Nice work. We may even have to crack a red label in their honor.

Of course, we wrote this post prematurely as what followed, but this amazing piece from 84 Lumber (of all companies):

 

And this from Audi:

 

Although, the game was good (would have been better if the Dolphins were in it), the real stars were a handful of ads that highlighted humanity, compassion and equality… that’ll move the chains.

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