When we learned about an international mural project, 352walls, that would help to elevate greater Gainesville’s cultural significance, we were excited. When we learned that we would be able to help build the identity for this transformational initiative, we were over the moon. We worked with the City of Gainesville Department of Parks, Recreation and Cultural Affairs to develop a logo and branding that would embody the movement. That formed the foundation for us to develop a gorgeous responsive website and to build out presence the with banners, collateral and social. Take a look around, urban art impacts everyone!