First Magnitude Brewing Company could be categorized as an overnight institution. It’s really an honor to work with these folks, as they embody much of what we love about Gainesville. Waymaker has been a FM partner since day one, helping the founders create a vision, brand and marketing strategy that has catapulted them into one successful business. Everything from their identity to their workhorse of a website to growler tags, vehicle wraps, memes, collateral, wayfinding… (the list goes on and on) have been created by Waymaker. Cheers!