When the Gainesville Community Foundation was formed in 1998, Waymaker was hired to develop the association’s first identity and logo, along with an initial marketing brochure and annual report. In 2012, the organization went through a re-branding, with assistance from the Waymaker team, and changed its name to the Community Foundation of North Central Florida. Along with the name change, Waymaker created a new logo, marketing brochure and annual report.

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