Who watches Pocoyo anyway?

Posted by on Jan 26, 2017 in Commentary

Considering our propensity for obscure details, imagine the delight our communications director experienced while watching some Saturday morning cartoons with his daughter and the Pocoyo version of “Freestyle” came on!

We’ve said it before, we’ll say it again: we love making connections. In more ways than one.

Pop culture is big in our office. Finding those easter eggs, nods, ear tugs, or whatever you want to call them, is so fun for us. Take a look at this:

Fun right? However! If you’re madly in love with creative communications, like we are, you may notice a distinct similarity with this iconic work from Nike/Paul Hunter:

If that didn’t get you swaying, you might want to check your pulse.

Considering our propensity for obscure details, imagine the delight our communications director experienced while watching some Saturday morning cartoons with his daughter and the Pocoyo version of “Freestyle” came on!

The bottom line is we pay attention and look for the nuanced details, everywhere. Some might call that nerdy, but we like to think of it as attentive.

We’re curious. And we love making connections, whether it’s between Pocoyo and Nike, or our clients and their target audiences.

These connections often lead us to more questions. As we told a group of students at a guest lecture recently: research is never truly done. As you can see, the command of the subject was palpable >>

In the case of Pocoyo vs. Nike, the question that rises to the top is: Is there ever a truly original idea? As we type, Old School Hip Hop Party is blasting on Google Play with sample after sample of breakbeat goodness… ironic, don’t you think. More on that another day.

In the meantime, let’s connect! connect!

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