Posted by on Dec 6, 2016 in Commentary, Ideas, Waymaker

We have some exciting news. In full disclosure we love “Die Hard” and would watch it every day if we could. Well, at least one person in our office would. Kevin… It’s Kevin who would watch it every day.

die-hard-pie-chartLet’s get back to the big news. The people have spoken and it was a decisive victory. “Die Hard” is, indeed, a Christmas movie. Yippie-ki-yay!!

You may be surprised. Based on what we saw happening throughout the polling process, this definitely surprised us.

From our vantage point, there seemed to be far more people who vehemently opposed categorizing “Die Hard” as a Christmas movie. Were we wrong? Did a majority of people really want to gather around and watch the destruction of Nakatomi Plaza over millions of dollars in negotiable bearer bonds?

Considering a certain major election that recently left a lot of people scratching their heads, we can’t help but wonder what drives the conversation and, more importantly, what causes people to participate.

Imitating life

We saw some unusual parallels while running this poll:

  • The conversation seemed to lean one way, but did not represent the final outcome
  • Many did not participate
    • less than 5 percent of the people reached did not click
    • less than 31 percent of the people who clicked through did not vote

To be clear, this is not about politics. However, imagine if all the people who had something to say actually did something about it. Maybe those percentages would be exact opposites. Maybe not, but at least we wouldn’t be left guessing what happened to all the others.

Now, whether you like it or not, “Die Hard” (and “Die Hard 2” for that matter) will forever be held in the same regard as “Miracle on 34th Street” and “It’s a Wonderful Life”. That’s the bottom-line and all we can do now is move forward.

We’re mostly just having a laugh here

We know that “Die Hard” was released on July 4; clearly not Christmas (Christmas in July maybe?) And while we know this marketing blunder surely cost someone his or her job, we also know everything is going to be alright. To prove it, let’s have a drawing.

Just in time for the holidays, we’re giving away the Die Hard: 25th Anniversary Collection on Blu-ray. Enter here for a chance to win: 

***The contest is over***

But sign up here and we’ll keep you posted if when we do something ridiculous like this again.

We repeat, the contest is over… Not much to it. Just fill out the form before 8 a.m. on December 13 for a chance to win. Good luck. Oh, and here’re the boring rules.

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